(LOMBARD, IL) – April 2, 2010 – Local Chicagoland Toyota dealership, Lombard Toyota, has realized the importance in the marketplace, and is ecstatic to begin offering a Mobile VIP Club to their customers.  Lombard area consumers can now receive a current list of special offers sent directly to their mobile phone.

Included in Lombard Toyota’s new texting program, is their vehicle ID association.  From both their virtual showroom at lombardtoyota.com and their physical showroom at 725 Roosevelt Road, a customer can text the unique ID to 89000 and receive the vehicle information back instantly via SMS messaging.

Lombard Toyota Mobile VIP Club members are exclusive customers that will receive a variety of special offers including:  Toyota service specials, new Toyota vehicle specials, used Toyota vehicle specials; text to win contests and more!  Keeping this open line of communication between potential or current customers and the dealership will make parts, service, financing and vehicle sales transactions convenient and hassle-free for both parties.  Additionally, Lombard Toyota will begin alerting their customers via SMS messaging as well.  When dropping off your new or pre-owned Toyota vehicle for a service appointment, customers will be notified via text message when it is ready to be picked-up.

Since the first ‘text’ message sent in 1992, the use of Short Message Service (SMS) interaction has grown rapidly.  Short-code marketing has become more relevant in recent years from household products, restaurants, television shows and now the automotive industry; consumers literally hold the power in the palm of their hand.  According to Nielsen, “More than three-quarters (77%) of wireless subscriber lines in the U.S. subscribe to or purchase text-message capability. Surpassing the number of monthly phone calls made in a month, text messaging has become a new mainstream vehicle to market everything.  An understanding of the “texters” and how they use short-code marketing is critically important to ensure ongoing growth and effectiveness.”

The demographic of consumers that are most actively communicating via text messaging includes ages 15-44 in the United States.  For Lombard Toyota, they see the sixteen year-old first time driver, the recent college graduate, new first time parents and career established men and women.  This Chicagoland automotive dealership has recognized the ability to target this wide variety of consumers, all interested in a common goal to purchase a vehicle, within one affective marketing campaign.

Within an age where text-messaging has become an acceptable form of communication between teenagers, college students and business executives alike, Lombard Toyota has given the ability to receive special offers and information as well.  To join Lombard Toyota’s Mobile VIP Club, text ‘LOMBARD’ to 89000 today!

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